The radio industry today
The radio industry has changed significantly since that first broadcast in 1920, and radio is big business today. Although other media and new technologies now place more demands on consumer’s time, 95% of people still listen to the radio every week. Internet radio listening is also growing, with 13 percent of the U.S. population listening via this method. Although consumers have more choices today, 92 percent of listeners stay tuned in when commercials break into their programming. With the world of social media and the simple advertising models they offer. The radio industry seems to be missing the mark when it comes to this direct from consumer to advertiser model. Air Check Out is here to assist radio stations to come into the 21st-century. Air Check Out offers a simple and direct solution for radio stations to allow consumers to buy radio advertisement directly and easily.